Olive oil sustainability isn't enough

We’re not here to preserve the status quo—we’re here to build a new model.

Extra virgin olive oil is a cornerstone of the Mediterranean diet and one of the most celebrated “superfoods” dating back to antiquity. It is also one of the most adulterated foods on our plates. Increasingly, it is being made in industrial ways which degrade soils, overlook communities, and lower its nutritional value. In a landscape like this, olive oil sustainability isn't enough.

Healthy soils make healthy oils.

We work exclusively with producers who understand the value of building soil health through regenerative and organic farming, and we visit them in the groves to observe their practices first-hand. This is not only better for the planet, it’s better for us: current research shows a strong connection between the level of organic matter in the soil and the nutrient density of the food we eat.
In the UK, ‘regenerative’ does not have a certified definition; it is a mindset and encompasses all sorts of nature-friendly farming practices. Here’s what it means for us, and our producers: farming organically with no synthetic chemical intervention (except as a last resort), low or no tilling of the soil, sowing cover crops to protect and enhance the soil structure while supporting biodiversity, incorporating grazing animals or their manure as natural fertiliser.

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Refillable, reusable, returnable, recyclable.

We minimise our impact with reusable bottles and lighter refill pouches, which we take back for recycling to create a more circular model.
In 2025 we recycled around 10,000 pouches (or 389.9kg) through our return scheme and reduced out carbon emissions a further 10% after switching our pouch supplier.

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Person holding a Olive Oil Club pouch from 'Citizens of Soil' over a table with lemons and garlic.

Championing women in agriculture.

Women face cultural, technical, and financial barriers in agriculture: we want to tear these down and offer women equal opportunities in the olive oil space. By working with groves that are at least 50% female-led and telling the stories of our producers, we aim to redress the imbalance, to bring equity to land ownership and our food chain while discovering truly exceptional EVOO.

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Club Exclusive: Croatian Extra Rare Olive Oil - Citizens of Soil

From product, to supply chain, to wider business decisions, we commit to constantly questioning our model and pushing to do better by people and planet.

Building trust through transparency.

Our impact—read oil about it

Our 2025 Impact Report gives you full transparency into our business, tracking how far we’ve come as well as our vision for the future.

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Find the olive oil for you.

The Olive Oil Club

From different producers every month.

Greek Extra Virgin Olive Oil

From 5 Greek Families

Rare Italian Extra Virgin Olive Oil

From Candice in Tuscany