Hiring: Head of Marketing

About the role:

• Role: Head of Marketing.
• Contract: Permanent PT-FT. 
• Hours: Monday—Friday (flexible working hours).
• Salary: £85,000—£95,000 per annum.
• Location: Hybrid, with at least 1 day per week in central London office.

How to apply:

Please send us an email at apply@citizensofsoil.com with your CV along with a short note telling us why you’d be an asset to our start-up and what other brand you feel we could take inspiration from.

About Citizens of Soil:

Citizens of Soil is unearthing the world’s finest extra virgin olive oils, those crafted for flavour and nutrition. Led by Sarah Vachon, an olive oil sommelier, they champion a community of independent, regenerative growers who farm in harmony with nature, sourcing exceptional oils for their Club—monthly EVOO through the letterbox—and their bottled range. 

Citizens of Soil, a B Corp™, are turning a commodity into a community, proving that transparency, sustainability, and quality are the real markers of luxury. A show-stopping modern Mediterranean brand bringing people together to savour the good life, through exceptional extra virgin olive oil.

Endorsed by Great Taste and Good Housekeeping, they work with award-winning producers and have garnered a cult following for their Olive Oil Club. Find their olive oil in premium outlets like Selfridges, Fortnum & Mason, Waitrose, Ocado, Booths, Abel & Cole, and over 150 flavour-forward independents.

See more about how we’re turning a commodity into a community: instagram.com/citizensofsoil.

As a team, we are ambitious, hard-working, fast movers, and we have exceptionally high standards of both our brand experience and business practices. We are powered by conviction, data, and creative thinking, and we are relentless in our pursuit of a better future for olive oil and the people and places behind it.

What we’re looking for:

We are looking for a commercially-minded, creative-led marketeer leader who is ready to take full ownership of marketing as we move into the next phase of scale.

You will own our communications plan, and drive brand awareness, consistency, and best-in-class creative—resulting in high levels of brand affinity and sales.

This is a full-funnel marketing role, where you’ll lead on brand strategy, campaign execution, comms, and oversight of digital performance. This leadership position will play a vital role in shaping the future of the business. Alongside the founders, you’ll be responsible for shaping the growth strategy and empowering teams to deliver on making us a remarkable brand and solid business to continue championing our network of incredible producers, transforming the olive oil category for the better.

The ideal candidate:

• A strong track record of wins in CPG, ideally within a challenger brand or high-growth premium FMCG environment (has scaled brands beyond £10 million).
• Comfortable with ambiguity and rapid change (challenger-minded). Fluidly navigates the full experience mix: brand,  DTC, social, CRM, comms, trade, and activations.
• Strong creative mind and natural flair for brand storytelling, with an instinct for what makes a brand visually and emotionally compelling. 
• Commercially-minded and able to connect brand activity to business outcomes (understanding performance, sales, and marketing metrics). 
• Successful in managing budgets and delivering measurable ROI. 
• Equally ready to do high-level strategy and hands-on execution. A natural leader, teaching and empowering with clarity and positivity, while also building teams.
• Solid project management and organisation skills, with the ability to prioritise for yourself and the team across a range of activities. An artist at effectively balancing many projects at once!
• Outstanding communication skills across written and verbal, to articulate the brand story, essence, and manage a creative team effectively.
• Robust analytical and problem-solving skills, with the ability to interpret the data and insights that will drive the marketing strategy.
• Proactive and driven. Must have a growth mindset and take initiative independently, while collaborating well across the business and with external partners.
• Experienced leading high-performing marketing teams.
• Ambitious and ready to grow the business and your role in it within a short timeframe. 
• Has strong accountability and a solid work ethic.
• Has a positive attitude and a tenacious character; things in our business can change quickly, so being comfortable reacting fast to unexpected opportunities and challenges will make this job exciting for you.
• Aligned with the mission and ethics of Citizens of Soil, specifically wanting to progress a mission around turning a commodity into a community to benefit people and planet. 
• Enjoys working in small, entrepreneurial, start-up environments. 
• Loves food & drink (it’s nice to take pleasure in what you do!)
• Has a current right to work and live in the UK.
• Can regularly commute into the central London office (Farringdon).

Top-level responsibilities:

• Create and action a comprehensive marketing strategy aligned with our mission, goals, and objectives—delivering campaigns that drive brand and commercial growth.
• Develop and execute the annual marketing calendar for the team, aligning brand-building and commercial objectives.
• Act as brand guardian, protecting and enhancing the brand's premium identity, ensuring consistent and elevated execution across all channels.
• Develop compelling content to nurture the brand's narrative, weaving lifestyle, farmers, vision, and mission into compelling stories.
• Oversee all creative development, messaging, and visual expression at every touchpoint. 
• Ensure brand-building and customer acquisition activities worked together across every marketing channel.
• Champion customer insights, making sure the brand resonates meaningfully with the target audiences.
• Lead shopper marketing strategy and deliver high-impact retail activations, working closely with sales and retail partners on premium in-store experiences and promotions.
• Take full ownership of the marketing budget. Plan, allocate, and track spend whilst implementing robust KPI tracking for insights and commercial impact.
• Run monthly marketing KPI reviews and campaign post-mortems to drive continuous improvement and feed ideations for innovation.
• Manage and mentor a high-performing, growing in-house marketing team, providing guidance, feedback, and professional development opportunities.
• Be responsible for the direction, output, and performance of external agency partners, from creative to performance, ensuring they deliver against clear objectives, on time and on brand.
• Collaborate closely with cross-functional teams, including sales, product development, and senior leadership, to ensure consistent messaging and alignment with business objectives.
• Be a champion of our sustainability ethos and look at every decision from an impact lens.

In return, you’ll get:

• 28 days holiday, in addition to bank holidays (FT).
• Equity in a scaling business. 
• Access to our bonus scheme.
• Private health insurance through Vitality.
• Budget for your professional development.
• Flexibility to support your work-life balance.
• The sense of purpose that comes from working for something bigger than the business itself. 
• The finest extra virgin olive oils we can source (we’ll keep you stocked up with the good stuff)!

Diversity & inclusion:

At Citizens of Soil, our vision is for a more fair, sustainable, and flavourful table. And that starts with our team. We’re cultivating a culture of inclusion because we know we need a diverse team to learn and grow. We embrace your unique contributions and will work to ensure you feel a sense of belonging.

We're an equal opportunity employer, and all applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity status or disability status.

Closing date:
31 Aug 2026