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We’re not here to preserve the status quo—we’re here to build a new model.
Healthy soils make healthy oils.
We work exclusively with producers who understand the value of building soil health through regenerative and organic farming, and we visit them in the groves to observe their practices first-hand. This is not only better for the planet, it’s better for us: current research shows a strong connection between the level of organic matter in the soil and the nutrient density of the food we eat.
In the UK, ‘regenerative’ does not have a certified definition; it is a mindset and encompasses all sorts of nature-friendly farming practices. Here’s what it means for us, and our producers: farming organically with no synthetic chemical intervention (except as a last resort), low or no tilling of the soil, sowing cover crops to protect and enhance the soil structure while supporting biodiversity, incorporating grazing animals or their manure as natural fertiliser.
Refillable, reusable, returnable, recyclable.
We minimise our impact with reusable bottles and lighter refill pouches, which we take back for recycling to create a more circular model.
In 2025 we recycled around 10,000 pouches (or 389.9kg) through our return scheme and reduced out carbon emissions a further 10% after switching our pouch supplier.
Championing women in agriculture.
Women face cultural, technical, and financial barriers in agriculture: we want to tear these down and offer women equal opportunities in the olive oil space. By working with groves that are at least 50% female-led and telling the stories of our producers, we aim to redress the imbalance, to bring equity to land ownership and our food chain while discovering truly exceptional EVOO.
From product, to supply chain, to wider business decisions, we commit to constantly questioning our model and pushing to do better by people and planet.
Our impact—read oil about it
Our 2025 Impact Report gives you full transparency into our business, tracking how far we’ve come as well as our vision for the future.