An EVOO brand boom—but what about olive oil quality?
The vibe is cool, and it has all the seemingly right buzzwords, but then you scratch your head and wonder: is it actually high-quality olive oil? Or just a pretty bottle? How’s one to know? You’re probably familiar with this experience: you followed an olive oil business (like, let’s say, Citizens of Soil) and now every time you go on Instagram, you’re getting served up an ad for a new, easy-on-the-eyes olive oil brand. So today, we want to address the elephant in the olive oil-filled room:...
