Save Our Soil

Save our soil | Citizens of Soil | extra virgin olive oil

A more sustainable, fair and flavourful place. That’s our mission.

And for us, it all starts with soil. 

Soil is intimately connected to our own health and the health of our world. 

It underpins so many social and environmental issues and it’s also what makes our raw ingredients so special.

But a football pitch-sized plot of soil is degraded every 5 seconds. Half of the topsoil on the planet has been lost in the last 150 years. And, sadly, it's not a renewable resource—so we have to save it now.

The provenance of our early harvest extra virgin olive oil  | Minimal intervention | extra virgin olive oil | single estate | made in Greece

We pay our farmers more so they can reinvest in their own land. 

We’re doing what we can to make sure we’re protecting future harvests. As such, we are committed to 1% for the Planetwith 1% of our sales going to soil regeneration projects.

For this first year, we're putting that donation toward Kiss the Ground. To learn more about the work they’re doing to raise awareness and education on this topic, check out their documentary that’s inspired us on our own journey.

Meet the farmer | The provenance of our early harvest extra virgin olive oil  | Minimal intervention | extra virgin olive oil | single estate | made in Greece

A sense of belonging to a shared Earth.

 We’re building a new state of business to better represent this relationship.

It’s a big work-in-progress, but we’re counting on you to hold us to account on making decisions that are in the best interest of the planet and its people. Get in touch if you have any questions about what we're doing or want to help us be better. We're learning as we go.

See our proof of action behind this commitment through the Provenance® transparency platform.